TULA is a skin care company that was recently purchased by a PE firm with any eye towards accelerated growth. Their VP of marketing is an animated, enthusiastic and dedicated member of the Tula team. Her objective was to come up with a “kick-ass” unique image keyed towards sophistication, modern taste, clear messaging and “STAND OUT” VISIBILITY. Kathleen and the team were able to converse with our contact at Tula to grasp the image Tula was seeking. She offered 4 different alternatives that resulted in Tula’s current image. In a subsequent endeavor we were all able to create an iridescent image of Tula’s face mask product.